Soulja Boy Net Worth, Bio, Career, Personal Life, Controversies, Real Estate And More

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soulja boy net worth

Soulja Boy, a name that reverberates through the corridors of hip-hop and digital media, has become synonymous with innovation and entrepreneurship in the music industry. Bursting onto the scene with his viral hit “Crank That (Soulja Boy),” DeAndre Cortez Way, known professionally as Soulja Boy, has continually reinvented himself.

His ventures span music, technology, and fashion, reflecting an entrepreneurial spirit that has significantly boosted his net worth. This article delves into Soulja Boy net worth, his career milestones, and the diverse business ventures that define his empire.


Full NameDeAndre Cortez Way
NicknameSoulja Boy
BirthdayJuly 28, 1990
BirthplaceChicago, Illinois, USA
Current ResidenceLos Angeles, California, USA
Zodiac SignLeo
EducationSouth Panola High School (not completed)
ProfessionRapper, Record Producer, Entrepreneur, Actor
FatherTracy Way
MotherLisa Way
SiblingsOlder brother: Deion Jenkins
Marital StatusSingle
Height5 ft 8 in (173 cm)
Weight148 lbs (67 kg)
Body MeasurementsChest: 39 in, Waist: 30 in, Biceps: 13 in
Hair ColorBlack
Eye ColorDark Brown
Net Worth$30 million
Source of IncomeMusic, Business Ventures, Endorsements
Social MediaTwitter, Instagram, Facebook

Who is Soulja Boy?

Soulja Boy, born DeAndre Cortez Way, is a multifaceted artist renowned for his pioneering role in the digital self-promotion of music. Emerging from Atlanta, Georgia, Soulja Boy’s innovative use of social media platforms like MySpace and YouTube to share his music set a new precedent in the industry.

His breakout single, “Crank That (Soulja Boy),” not only topped the Billboard Hot 100 but also became a cultural phenomenon, leading to a Grammy nomination and numerous accolades.

Beyond music, Soulja Boy has ventured into acting, entrepreneurship, and record production. His ability to diversify his career and maintain relevance in an ever-evolving industry speaks to his business acumen and relentless drive. From founding his record label, Stacks on Deck Entertainment (SODMG), to launching his own fashion line, BLVD Supply, Soulja Boy continues to expand his influence and wealth.

What is Soulja Boy Net Worth?

As of 2024, Soulja Boy net worth is estimated to be around $30 million. This impressive figure is a testament to his successful music career, strategic business investments, and continuous innovation. While music remains a significant income source, his ventures in technology, fashion, and digital media have substantially contributed to his wealth.

Soulja Boy’s investments include a lucrative $400 million contract with World Poker Fund Holdings, a private jet valued at $55 million, and his involvement in the cryptocurrency market with the introduction of SouljaCoin. These ventures, combined with his music royalties, concert tours, and endorsement deals, solidify his position as a savvy entrepreneur.

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$55 Million Private Jet

One of the most talked-about aspects of Soulja Boy’s wealth is his $55 million private jet. Acquired in 2011, this luxury purchase symbolizes his extravagant lifestyle and financial success. The jet, a Gulfstream G5, is a testament to his ability to convert his music and business acumen into tangible, high-value assets.

The private jet not only serves as a mode of transportation but also as a status symbol. It exemplifies his taste for luxury and his penchant for high-end investments. This purchase aligns with the persona he has cultivated over the years—one that is synonymous with opulence and success.

$400 Million Contract

In 2016, Soulja Boy announced a $400 million endorsement deal with World Poker Fund Holdings. This deal, one of the largest in his career, significantly boosted his net worth and solidified his status as a major player in the business world. The contract highlighted his influence and ability to attract high-value partnerships.

The World Poker Fund Holdings deal showcased his entrepreneurial spirit and his knack for identifying lucrative opportunities. It was a strategic move that underscored his business acumen and ability to diversify his income streams beyond music.

Early Life

DeAndre Cortez Way was born on July 28, 1990, in Chicago, Illinois, and later moved to Atlanta, Georgia. His early life was marked by a passion for music and technology, which would later become the foundation of his career. Soulja Boy’s father recognized his talent and provided him with the resources to set up a recording studio at home, allowing him to hone his skills and experiment with music production.

This early exposure to music and technology played a crucial role in shaping his career. By his teenage years, Soulja Boy had already begun to explore the potential of the internet to share his music, setting the stage for his future success.


Soulja Boy’s career took off with the release of “Crank That (Soulja Boy)” in 2007. The song’s infectious beat and accompanying dance quickly became a viral sensation, topping the Billboard Hot 100 and earning a Grammy nomination. This success catapulted him into the limelight and established him as a pioneer of digital self-promotion in the music industry.

Following the success of “Crank That,” Soulja Boy released several albums, including “iSouljaBoyTellem” and “The DeAndre Way.” While he continued to produce hit singles, his career also saw the launch of Stacks on Deck Money Gang (SODMG), his record label. Through SODMG, Soulja Boy nurtured new talent and expanded his influence in the music industry.

Record Label

Stacks on Deck Money Gang (SODMG) was founded by Soulja Boy in 2004. The label became a platform for him to release his music and sign emerging artists. SODMG’s roster has included artists like Arab, Lil B, and Riff Raff, among others. The label’s success has contributed to Soulja Boy’s net worth and reinforced his reputation as a savvy businessman.

SODMG has been instrumental in promoting new talent and giving artists a platform to showcase their skills. Soulja Boy’s hands-on approach to managing the label and his keen eye for talent have played a significant role in its success.


Throughout his career, Soulja Boy has been no stranger to controversy. From public feuds with artists like Ice-T, Kanye West, Chief Keef, and Bow Wow to legal issues, his journey has been marked by several high-profile disputes. These controversies, while sometimes detrimental, have also kept him in the public eye and contributed to his enduring relevance in the industry.

Despite the controversies, Soulja Boy’s resilience and ability to bounce back have been remarkable. He has consistently managed to turn negative publicity into opportunities for growth and reinvention.

Personal Life

Soulja Boy’s personal life has often been a topic of interest for fans and media alike. He has been linked to several high-profile relationships, including with reality TV star Nia Riley and models Jackie and Kayla Myers. His relationships have often been featured on reality TV shows, adding to his celebrity status.

Beyond his romantic relationships, Soulja Boy’s personal life includes a close-knit family and a passion for philanthropy. He has been involved in various charitable activities, using his platform to give back to the community.

Legal Issues

Soulja Boy’s career has also been marked by several legal issues. From charges of gun possession to accusations of assault, his legal troubles have often made headlines. Despite these challenges, he has managed to navigate the legal landscape and continue his career.

His legal issues have, at times, overshadowed his musical and entrepreneurial achievements. However, Soulja Boy’s ability to overcome these obstacles and maintain his career trajectory is a testament to his resilience and determination.

Earnings Highlights

Soulja Boy’s earnings come from a variety of sources. His music career, including album sales, concert tours, and royalties, forms a significant part of his income. Additionally, his business ventures, such as his fashion line BLVD Supply and his investments in technology, have substantially boosted his net worth.

One of the highlights of his earnings is the $400 million deal with World Poker Fund Holdings. This contract, along with his other strategic investments, underscores his ability to generate substantial income outside of music.

Real Estate

Soulja Boy’s real estate portfolio includes several luxury properties. He owns a lavish mansion in Los Angeles, which features state-of-the-art amenities and reflects his taste for luxury. His real estate investments are a significant part of his net worth and exemplify his strategic approach to wealth management.

His real estate holdings are not just limited to residential properties. Soulja Boy has also invested in commercial real estate, further diversifying his investment portfolio and creating additional income streams.

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Quick Facts

  • Name: DeAndre Cortez Way
  • Stage Name: Soulja Boy
  • Net Worth: $30 million (2024)
  • Notable Hit: “Crank That (Soulja Boy)”
  • Record Label: Stacks on Deck Money Gang (SODMG)
  • Major Deal: $400 million contract with World Poker Fund Holdings
  • Luxury Purchase: $55 million private jet
  • Fashion Line: BLVD Supply
  • Tech Ventures: SouljaGame Console, SouljaCoin

Final Thoughts

Soulja Boy’s journey from a young music enthusiast in Atlanta to a multimillionaire entrepreneur is a story of innovation, resilience, and relentless pursuit of success. His ability to leverage digital platforms to launch his career, coupled with his strategic business ventures, has solidified his status as a pioneering figure in the music industry.

As he continues to evolve and explore new opportunities, Soulja Boy’s net worth is likely to grow. His entrepreneurial spirit, combined with his influence in music and technology, ensures that he remains a significant figure in the entertainment industry.


What is Soulja Boy’s net worth in 2024?

Soulja Boy’s net worth in 2024 is estimated to be around $30 million.

How did Soulja Boy become famous?

Soulja Boy became famous with his viral hit “Crank That (Soulja Boy),” which topped the Billboard Hot 100 and became a cultural phenomenon.

What businesses does Soulja Boy own?

Soulja Boy owns several businesses, including his record label Stacks on Deck Money Gang (SODMG), fashion line BLVD Supply, and tech ventures like SouljaGame Console and SouljaCoin.

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